How question variants work

The way you word a question changes the answers you get. Variants let you test wordings against each other instead of guessing.

Add a **variant** to a question in the builder to create an alternative wording. When the survey is live:

• Each respondent sees exactly one variant, assigned automatically. They never know a test is running.
• Traffic allocation is **adaptive**: as evidence accumulates, more respondents are routed to the better-performing wording, so weak variants cost you fewer responses.
• Results show each variant's performance side by side, with the same confidence gating as everything else — a variant comparison needs enough responses *per variant* before it reaches Confident.

Use variants when a question feels leading, jargon-heavy, or ambiguous and you're not sure which fix is right. Write versions that differ in one meaningful way, then let respondents settle it.